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Have children
express their feelings, Make a bound book of their experiences, explore the
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Face Lift, Create Fuller Younger Lips
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Do you
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The Power
of Piggy-Back Marketing
by
J. Michael Farabe
What
is piggy-back marketing and why is it important to the small merchant?
Simple. It takes an incredible amount of money to blast your way through
the blizzard of advertising messages out there fighting for the average
consumer's attention -- 300 thousand ad messages per day to be exact --
and the average person consciously makes decisions on about 300 of those
messages daily. What happens to the other 299,700 messages? They're
gone. Poof! Lost forever.
So, the question really is: which group do you want your messages to
fall into? The group of 300 or the larger group that is lost forever?
Now, if you have a multi-million dollar ad budget, you can do what
Coca-Cola and Nike and the other Big Boys do, and plaster your message
onto virtually everything until you become a household word like Q-Tips
(that's the brand name, by the way; the generic name is cotton swabs,
but who calls them that nowadays?).
But what if you don't have millions of dollars to burn your message into
the consumer's mind? Is it hopeless? Will your message fade into
oblivion and be lost forever? No, there is a way to cut through the
blizzard of ad noise and be heard. It's called Piggy-Back Marketing.
The concept is amazingly simple. Just let your message ride piggy-back
on something the consumer really, really wants.
Here's how it works: let's say the public wants a cute calendar with
playful puppies on it. Great! Make it possible for the public to
download this calendar for FREE, but be sure to attach your ad message
to it.
It's that simple.
At NextStopOnline.com, we're constantly coming up with clever ways to
tap into the power of piggy-back marketing. Let's say the public is
looking for decorating ideas and you happen to be an interior decorator.
Let your ad message become a part of an article on decorating tips. Or
create an e-book filled with decorating tips. What a wonderful way to
demonstrate to those potential customers out there that you're the
decorator with not only great ideas but their best interests at heart.
There's all kinds of ways to make piggy-back marketing work for you.
Just ask yourself what the public wants and then think of all the ways
you can provide what they want AND attach your advertising message to
what they want.
If they want information, provide them with a helpful article or a
workshop. By doing this, you become an expert and the person who
provided solutions without first trying to make a buck.
If they want advice, provide advice by writing a weekly or monthly
column as an Expert in your field.
If they want beautiful screensavers, create one that they can download
for FREE courtesy of your company or web site.
If they want funny sayings and images on a T-shirt, create clever
iron-on transfers that can be downloaded for FREE, again courtesy of
your company or web site.
But what if you're simply not a creative person or don't have the time
to do all this neat free stuff? Not a problem. At NextStopOnline.com, we
are continually developing concepts like the ones mentioned above that
you can place your message piggy-back on.
Just email us and we'd be happy to help. email us at: adinfo@nextstoponline.com
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