As
advertising rapidly reaches its saturation point, the big
Madison Avenue ad agencies are finding it harder and harder to
get the public's attention. So, they're turning to
more inventive solutions. One of their most successful
solutions has been to actually place the advertiser or product
into whatever the public is viewing. In other words,
actually have the hero in a movie eating a Snicker's bar or
wearing a particular brand of clothing on a Sitcom or
driving a particular car in an episode of a mystery
thriller. This way there is absolutely no way the buying
public can miss the ad, not if they are watching the program.
This
is the concept behind Identity Builder. We will place a
link to your web site actually within whatever the public is
interested in. If they are interested in downloading a
Free Screensaver, a link to your web site will be in the
Screensaver. If they are interested in an e-Book, a link
to your site will be weaved into the content of the
e-Book. If they are into puzzles, you'll be worked into
the puzzle.
If you
are interested in learning more about this concept, click
here.